7 Ways to Expand Website Visitors and Increase Sales
Have you spent a great deal of money on marketing with the expectation that you would get many sales from the 1000s of website visitors that read your ad?
Have you put money into driving traffic to your website, only to have nobody purchasing your product?
Perhaps you have actually seen the ads, "Get 10,000 visitors to your website, for just $20". The result-- 10 individuals visiting your site and no one buying. You have actually not efficiently targeted your clients.
How do I discover my targeted clients?
1. Location yourself in your consumers shoes. There's an Indian stating that goes something like:
" You need to stroll a mile in my shoes, prior to you can comprehend me".
For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.
2. Make a thumb nail sketch of this person
Who is your customer?
What are her wants, needs and desires?
Try to comprehend how they believe. Comprehending exactly what issues they have, will provide you a clearer concept of exactly what to provide them.
For instance, let's make a sketch of a normal obese individual:
30-50 years old
Out of shape
Most likely wed with kids
Under a great deal of pressure, tight for time, worried
Searching for ways to improve health and wealth
Lack of self-confidence
Always refer back to your thumbnail sketch as you compose for your website. As you begin composing, new concepts will naturally emerge, however constantly keep them focused on your targeted client so you won't go off the track of exactly what your consumer desires.
Based on the profile I outlined above, you might offer them products that assist them slim down, improve their health, look good, invest more time with their kids and get wealthy.
4. Write your copy to sell - when you compose the copy for your website, always stress the advantages. Establish a theme for your site that concentrates on this benefit and don't wander off from it. for more indepth details on this subject, read my article:
" How to Get Listed in the Search Engines-- Developing a Theme-Based Site" (www.isitebuild.com/searchengine.htm).
Make sure each page offers. - each page should stress the benefits in the headline, to pull the reader into the contents of your page.
What's in it for me?
Why should I invest my precious time reading this page?
6. Compose as if you were speaking to your friend - your copy must be conversational, individual and friendly, as if you are sitting next to the person. Compose from the viewpoint of exactly what your customer wishes to purchase, not what you wish to sell.
Make sure your customer desires to click through to the next page or your order page. Do not be afraid of clearly mentioning the price of your product.
Plainly identifying your clients and check here composing copy tailored to resolving your consumers problems, puts them in a purchasing mood. Converting these visitors into purchasers need to now increase the amount of sales from your web site.
Possibly you have actually seen the ads, "Get 10,000 visitors to your website, for just $20". The result-- 10 people visiting your site and no one purchasing. Constantly refer back to your thumbnail sketch as you compose for your website. Write your copy to sell - when you write the copy for your website, constantly stress the benefits. Establish a style for your website that focuses on this benefit and don't wander off from it.